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We needed to sign up for a new UPS account in order to drop-ship our products.Item Data Management (IDM), which is the tool we use to manage and maintain all of our SKU’s.Commerce Hub (CHUB), which is the system Home Depot uses to transmit orders, keep track of inventory, issue payment, etc.Step 5: To complete the onboarding process, we had to get through these 4 steps and ensure that everything worked: Ronda ran weekly calls to make sure that ECHOtape would get onboarded within 6 weeks. Step 4: We were assigned an amazing onboarding specialist named Ronda, who sent us a wonderful personal email about herself and welcomed us to the onboarding process. First we had to read through the 19 page onboarding guide, watch an onboarding webinar (1.25 hours), and read the Commerce Hub (CHUB) guide (3 pages). Step 3: All onboard! Well, not quite yet. Step 2: Complete a Standard Buying Agreement (SBA), which is an in-depth form that requires lots and lots of information, culminating in us receiving our shiny new vendor number: 4 months. Step 1: Earn approval of our product by a buyer by providing detailed product information, specifications, and even packaging that would be used: 5 months. In total, the process took…well, let’s break it down. Right?Īs it turns out, not so easy! We had no idea that the process would be as long and as involved as it turned out to just get our 7 Repair Tape SKUs into the system. Once we landed on the right product, getting them into the virtual ‘doors’ of Home Depot’s website,, would be easy. Our All Leak Repair Tape works in extreme temperatures and can stick to mostly anything. For example, our All Purpose Repair tape offers customers a product that leaves little to no residue and stretches and wraps more easily than duct tape.
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Through extensive research, we decided on introducing specialized Repair Tapes that offer what duct tape does not - the go-to repair tape for most contractors and homeowners. With 20-25 million weekly visitors to that website, this virtual store was the perfect first step for ECHOtape to enter the retail channel without biting off more than we can chew.īut the big question was, “How?” We knew that we needed a unique niche product to introduce our brand to the masses, which is why we spent much of 20 evaluating the market. However, the brand ECHOtape is not currently available online at . We already sell to many customers who “private label” our tape, or in other words, bundle our tape with a “kit” comprised of multiple items, and then sell that kit to Home Depot. Never-the-less, our mission was clear - it was time to tackle big orange. To grow, it was time for that to change.Ĭlearly, setting our sights on the big box stores seemed like a natural progression in our company’s growth, but we knew it would be a tough nut to crack, and very different from our commercial customer base. But… and there’s always a “ but”… what we haven’t done is take the plunge and try and sell large retailers like Lowes and Home Depot. That’s been good to us, and we are definitely grateful. Historically ECHOtape has been a company that thrived by selling to large commercial and industrial customers who buy cases and palettes of our tape. As a small business, it’s often a challenge just to maintain a successful pace, let alone find new places, new customers, and new revenue streams in which to stretch ourselves. (1.Sometimes “grow” can feel like an emotionally-charged four letter word.
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Fast and easy-to-use permanent bonding method provides high strength and long-term durability.It offers design flexibility with its viscoelasticity and powerful ability to bond to a variety of surfaces. The fast and easy to use permanent bonding method provides high strength and long-term durability. (1.0 mm), general purpose acrylic adhesive on both sides of a firm, foam core. Dream, Design, Deliver with 3M VHB Tape 4910.